Our Team

For more information on our team, please contact Dean R. Fowler, Ph.D.            dean@deanfowler.com – 262-271-5979


Dean Fowler, Ph.D. Profile - Leader in Family Business Consulting

Dean R. Fowler, Ph.D. is recognized as one of the world’s leading family business advisors.  During the past 30 years, his Forums for Family Business have served hundreds of Wisconsin Businesses.  The Forums are committed to personal and professional development through diversified experiences and group accountability  Sharing his expertise in family business, Dean facilitates the monthly Forum meetings

Based on international research he completed and then published in 1999, he developed The Family Business Legacy Roadmap™. This research identified the 12 major competencies that all families in business must master for a successful transition from one generation to the next. Using the Legacy Roadmap, family members, advisors, and managers complete a questionnaire on-line and the report analyzes the family business on all twelve competencies for weaknesses and strengths.

Dean Fowler has served over 350 family clients in both the United States and Europe. His firm, Dean Fowler Consulting, LLC has provided integrated services focusing on the “soft side of hard issues” by working collaboratively with the other professional advisors trusted by the family client. He draws upon his broad range of multidisciplinary expertise as both a clinically trained therapist and experienced strategic business consultant.

He was elected into the membership of the Milwaukee Estate Planners Forum.  The international association, The Family Firm Institute, honored him by selecting him to receive the prestigious “Award for Interdisciplinary Achievement”.  Since 1999 only 12 individuals have received this international award. He also serves of the Emeritus Dean of Interdisciplinary Fluency at the Purposeful Planning Institute based in Denver, Colorado.

His 2002 book – Love, Power and Money – has won world-wide acclaim in reviews in the major publications dealing with family enterprises as one of the best books on integrated family transition planning. In 2011 he published two new books – Family Business Success Factors and Proactive Family Business Successors.

In 2009 a new television series – Family Inc. – was launched in five Midwestern states with Dean Fowler serving as host. (family-inc.com). Episodes of that series are streaming on this web-site.


Bill Edstrom is an executive coach focused on helping family business members navigate career, life, and succession issues. He also facilitates Dean Fowler’s Forums for Family Business.

Bill spent his career working in a family business which is now Avidity Science (formerly Edstrom Industries) based in Waterford, Wisconsin. Along with his siblings he successfully transitioned the business from the founding generation before taking on private equity partners about four years ago.  He remains a shareholder of Avidity which has grown through additional acquisitions.

At Edstrom Industries, Bill worked in a full range of roles including board of directors, executive management, CTO, R&D, and as a design engineer. Bill holds a BS in Electrical Engineering from MSOE and is an alumni of Harvard Business School’s OPM program. He has training the Co-Active coaching methodology through the Coaches Training Institute (CTI).  He has been part of Dean Fowler’s Forums for Family Business for more than three decades.


Robert Young, Psy.D. is a licensed psychologist with just over twenty years of experience serving family business owners and operators across the state of Wisconsin. As a psychologist, he has helped his clients with generational succession planning, leadership assessment and development services, and coaching leadership teams compromised of both family and non-family members. His practically-focused, action oriented executive coaching services are aimed at helping his clients plan and execute their vision, mission, and strategic goals. He also offers organizations facilitation and training on a proprietary cloud-based strategic planning software tool that has been shown to raise the level of collaboration and accountability among family members and across the entire organization.

Bob began his consulting career by going from graduate school in psychology to being commissioned as an Active-Duty Captain in the United States Air Force. He played an active role in consulting with command staff at three different Air Force bases during his military career on a wide range of issues, including fitness for duty evaluations, leadership development, anti-terrorism joint forces command team effectiveness training, and Aircraft Mishap Investigation and Prevention. Since 1999, he has been serving the Wisconsin business community by delivering individual, team, and organizational assessments and developmental services. He works across many different industry sectors such as financial services, healthcare, insurance, legal, manufacturing, food and beverage, government, and private equity.

Bob has a B.A. in psychology from Hope College in Holland, Michigan and his doctorate in psychology (Psy.D.) from the Chicago School of Professional Psychology.


“Our family has worked with many consultants over the years, gathering more information than we could possibly digest and put into action. Dean Fowler Consulting’s Legacy Roadmaps ™ helped us tremendously to condense the multitude of family business topics into a manageable report. Our report not only served to affirm many things we suspected about the way we did business as a family, but also acted as the catalyst for our future planning. As new issues arise, I even find myself referring back to the report for a better understanding of the dynamics going on at that particular moment.” Carey W. Folk

“Having worked in several family businesses and on the boards of several family companies, I am acutely aware of the potential for heartbreak. A rare few worked. The opposite is the general case. After a family/business conflict, it is not uncommon for family members to never talk again for the rest of their lives. Some family business consultants, like Dean Fowler Consulting, has found better ways.” John Torinus, Chairman, Serigraphics, Inc.

“Through his book and his leadership of our family council, Dean Fowler has given me the inspiration and the language I need to talk with my father about succession planning, his philosophy on business and family, and his personal expectations of his six children, and particularly, of me.”
Vesla Bemis, G4 Shareholder, Bemis Manufacturing Company

“At Steinhafels, we have worked with Dean on and off over many years as we have approached different transformational issues in our family business. We refer other business owners to him as well. Dean’s experience, professionalism and advice is second to none. I first met Dean when I joined one of his next generation Forums for Family Business. These Forums have served the state’s family businesses well for decades. Dean is a treasured resource for the Wisconsin business community.
Mark Steinhafel, Chief Operating Officer, Steinhafels Furniture